DIMSUM X JULY: Rediscover, Reconnect, and Revitalize in LA!

DIMSUM X JULY: Eat, Play, and Connect (We are back in LA!)

Hope you all had a wonderful 4th of July celebration, enjoying some firework, yummy BBQs, and great accompanies.

Wrapping up June, we had an amazing DIMSUM X Chakra Meditation/Breathwork with Rua the breathwork magician. It was our first time gathering at a beautiful park, connecting to the earth, uplifting our spirits, and realigning our energies. A week later, DIMSUMX traveled to Phoenix for the Marketing Analytics Summit, where we connected with digital analytics masterminds. You can read more about the summit's learnings. Here is a recap of the DIMSUM X Marketing Analytics Summit in Phoenix.

In July, we’re bringing some love back to the West Coast with two exciting events:

1. DIMSUM X The Future of Marketing Analytics July 20th, Saturday 11am-1pm

   After attending the Marketing Analytics Summit and completing GA4 hands-on training with Dana Ditomaso, an Analytics & SEO expert, I realized many digital marketers are unaware of the shift from session-based to event-based analytics. I created this forum to bring awareness and foster discussion among marketing analytics professionals.

🥟Understanding Event-Based Analytics: The Future of Marketing🥟

Join us at DIMSUM X for "The Future of Marketing with Event-Based Analytics"! ​Explore GA4, Adobe Analytics, and Amplitude, and master the shift from session-​based to event-based tracking.

Why Attend? Traditional analytics focused on pageviews and sessions are outdated. Event-based ​analytics offers a granular view of user behavior, akin to an archaeological dig ​uncovering deeper insights. Platforms like Amplitude, Google, and Adobe now define ​sessions as events, capturing interactions across digital and physical touch points.

Who Should Attend? Whether you are a Digital Marketer, Digital Strategist, Data Analyst, Data Engineer, or Data Scientist, get ready to embrace event-based analytics and learn how it will impact your daily job in analyzing, strategizing, architecting, and modeling data. It's here.

Gain a nuanced understanding of customer journeys and craft effective marketing ​strategies. Join us to explore real-world examples, gain valuable insights, and chart a ​path toward integrated marketing excellence. Don’t miss the opportunity to network ​with professionals and elevate your marketing efforts. Reserve your spot today!

2. DIMSUM X Unlock the Power of Play & Connect! July 26th, Friday 11am-1pm

This is one of the most exciting events I am looking forward to! Why? Portia Tung, the Play Alchemist and founder of The School of Play from the UK, will guide us on how to unlock the power of play. Additionally, as some of you saw in my LinkedIn post, I am thrilled to be part of the Beyond Connections community. This is your chance to learn more about the program, meet fellow Beyond Connections masterminds, and become a part of it!

🥟Unlock the Power of Play & Connect! 🥟

Feeling stuck or uninspired? It’s time to reignite your passion and unlock ​your potential. Join us for a transformative event with Portia Tung, ​renowned Play Alchemist. As the author of The Dream Team Nightmare and ​founder of The School of Play, Portia combines logic, creativity, and ​intuition to foster happier, healthier lives. She will guide us in exploring the ​profound impact of play on our well-being and leadership and share insights ​on how play can unlock new opportunities.

We’re also bringing together graduates from the Beyond Connections ​program, where professionals learn to master their networking capabilities ​from Keith Ferrazzi. This is your chance to hear firsthand experiences from ​graduates and discover how this program can empower you to excel in your ​career.

Don’t miss out this unique opportunity — come play and connect with us! ​Savor delicious dim sum, embrace the magic of play, and engage in enriching ​discussions that could transform your life.

See you there!